Cyclones Logo and Brand Image

The Lady Cyclones logos are valuable assets of St. Louis Lady Cyclones Hockey Club. The logos are registered trademarks of LCHC. Therefore, the use of the logos for any fundraising, marketing or other commercial purpose requires written permission from a member of the Board of Directors.

LCHC has an agreement with South City Sporting Goods to create LCHC official merchandise using the registered logos. This arrangement returns a percentage of merchandise sold back to LCHC. These funds are used to support our programs. Use of the LCHC logo outside of this arrangement reduces the benefits from the arrangement. Please contact a member for the Board of Directors if interested in a similar arrangement.

Any fundraising that involves the use of a Lady Cyclones logo should limit color selection to neon green, black, or white, or any combination of these colors. Exceptions to this requirement include practice jerseys and the use of gray as a base color in clothing. Teams may also apply to the Board for an exemption to this rule. The image presented to the hockey community and the public in general by members of the LCHC community should be consistent and positive, and these rules promote those objectives. 

No advertising should appear on any LCHC branded clothing, including warm ups, game jerseys, and spirit wear. However, teams may solicit sponsors and include advertising on practice jerseys, which have limited exposure to the public.